A lot of industries sell utilizing independent manufacturing reps to represent and support your company and the products they sell. But too many companies still treat these independent reps as outsiders in a very reactive way.
Independent sales reps selling a variety of company product lines see a lot more that’s happening in the marketplace than your full-time reps selling only your products. Are you inviting your independent manufacturing reps to attend your sales meetings to learn about your latest products and to contribute their market awareness to the rest of your team?
Independent reps tend to see more opportunities of what is and isn’t working in selling today that your people might not be aware of. We need to talk to our manufacturing reps, not just about how we’re technically supporting their selling efforts, but to also discuss new sales ideas, how to handle objections, and how to successfully sell against low-priced competitors.
Today’s video talks about the importance, and the value of you and your team getting closer to your independent reps selling for you…so you can all sell even more!