Could using stronger sales aids increase the selling effectiveness of your team?
What can you do, as the leader of your sales team, to make sure your people have the most complete and persuasive message they can be communicating to their buyers?
What can you do, as the leader of your sales team, to make sure your people have the most complete and persuasive message they can be communicating to their buyers?
Have you noticed how more buyers today tend to only see differences in competitors based on the differences in price and assume everything else is the same?
How persuasive are your delivery drivers? If your business uses delivery drivers, consider how much time they spend with your customers. Yet the majority of companies never invest in any selling or persuasive training for their drivers.
How many of your reps are in a rut? Not growing their sales? Doing and saying the same old tired messages?
How many of your reps, like my friend Chuck, have a “Ready – Fire – Aim” philosophy of selling? How many do all the talking on their calls just bragging about how great their products are?
How many members of your sales team want to tell their entire story every time they get in front of a potential buyer? The vast majority of even experienced sales reps talk too much, especially when presenting their products and solutions.
Selling has gotten tougher. Just knowing the steps of a sales call is no longer enough for persuasive success. The most successful reps also understand how each of the steps interconnect and strengthen the next step of their call.
Have you noticed buyers just don’t seem to trust salespeople anymore? What are you doing to help your sales team increase their importance and validity to their buyers?
What kind of video sales aids and support are you providing your reps? Everyone now has access to Zoom and the other video conferencing platforms available…but are you effectively utilizing this new tool to increase your team’s customer-connectivity and competitive edge? Join me as I offer suggestions of how you and your team can take …
Are your reps taking full advantage of your video sales tools? MORE »
Are you pushing your reps to sell using WIIFM’s (“What’s in it for me?”)? Join me as I talk about a classic of sales coaching…teaching reps to focus more on the WIIFM’s of what you’re selling than the product facts and features,