Sales Training Articles

Are you asking too many “What” questions as a sales coach?

Graphic showing Jim Pancero in an archway with the text, "Are you asking too many “What” questions as a sales coach?" on the right.

What kinds of questions are you asking your sales team? Are you focusing on only asking about expected results (asking “WHAT” focused questions), or are you also focusing on how they’re achieving their selling processes (asking “HOW” questions)?

Are you asking too many “What” questions as a sales coach? MORE »

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