Sales Training Articles

Utilizing the Four Core Values of Buying

Business-to-business buyers are influenced by your overall philosophy or approach much more than they are by the “parts and pieces” details of your actual products or services. Strategic selling involves continually communicating your overall philosophy, positioning or selling approach throughout your selling process and ongoing support efforts. One of the most effective ways to increase …

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11 Biggest Mistakes Sales Professionals Make in Their Presentations

A guest article by Patricia Fripp, Hall of Fame keynote speaker, executive speech coach, sales presentation skills and an on-line training expert. Like Hollywood actors, sales professionals put themselves and their companies on the line with every word, taking a risk in the hope of a favorable outcome. Just like actors, even the best, most experienced …

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Sales Campaigns Increase Your Competitive Value and Uniqueness

How would you and your team answer an important customer asking “What’ve you done for me lately?” What would you talk about? How many new ideas or suggestions have you offered your better clients over the last year? Too many experienced sales professionals have this reactive, repetitive, and singular “buy my product” approach to selling, …

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How to Sell Your Way Out of a Tougher Economy

So how’s business? Whether you sell equipment…materials…supplies…or services…I’m guessing your answer isn’t that positive right now. Some business areas are doing really well…but most have spent the last year struggling for every sale…fighting off aggressive cost-cutting competitors as you all chased after fewer buyers. I’m Jim Pancero. and I’ve been consulting and training sales teams …

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