The first critical skill is to make sure your reps understand and are applying the steps of a sales call so they have control and structure talking with buyers.
The second critical skill is to make sure reps are following a defined multiple-stepped selling process from the time they identify a new opportunity until closing on the sale. Are your reps following any defined selling processes?
A third critical skill, once you have a client’s business, is to have a defined ongoing, multiple-stepped plan of how they will support and grow this account from January 1st through December 31st.
The fourth critical skill is the ability for your reps to get higher, wider and deeper within their accounts so they have more stability and more opportunities to sell.
The fifth and final critical selling skill is to make sure all members of your team have a strong message of value and uniqueness. “Why, based on all the competitive options available to me, do I want to buy from you?” is the toughest question in selling today. Could your team’s responses be improved?
These five critical selling skills, when mastered by your team, can help increase your sales and your profitability. Join me as I share how these five critical skills of selling can increase your team’s competitive selling advantage…so they can sell even more!