Are your salespeople, both inside and outside your company, as persuasive as they could be by having strong eye contact with their buyers? One of the ways you can increase your team’s persuasiveness is to make sure anyone dealing face-to-face with your customers actually looks their buyer in the eye.
Whether a person is working a retail position, parts counter or service desk, eye contact will play an important role in communicating their persuasiveness. But since Covid, it seems a lot of people have gotten out of the habit of actually looking a buyer in the eye and thanking them for coming in.
I recently went into a retail store and dealt with the counter person for maybe five minutes. They never did look me in the eye. I interpreted this as a subtle, yet negative communications that either they weren’t happy in their job, didn’t care about me or sure weren’t excited to be helping. Now that might not even be what or how that counter person was feeling, but because they never looked me in the eye, that’s how it came across.
What can you do to make sure your people, both inside and outside, are maximizing their persuasiveness by looking their customer in the eye, smiling, and thanking them for coming in (or thanking them for working with your company).
Join me as I share how increasing the eye contact of your team members could help them sell even more!