Are your sales reps asking their customers for testimonials, either written or even video, brief video comments about why they do business with you and what they like most about you?
Testimonials are a great way for customers to show how and why you’re a good and trusted vendor they can do business with. But too many reps seem to have gotten out of this habit lately of asking their customers for testimonials or for references.
What can you do, as the leader, to make sure all members of your team are maximizing their persuasive impact by asking past satisfied customers willing to share their message of your reliability, help and support?
Today’s video discusses this challenge of too many reps no longer asking satisfied customers who are willing to share their message. It’s a great way to lower a customer’s resistance…so you can sell even more!