Service has evolved over the last 15 years. First, we bragged about our RESPONSIVENESS. Have a problem? We’ll get it fixed faster.
Service next evolved to PREVENTATIVE MAINTENANCE. If you allow us to do preventative maintenance on a regular basis, you’ll have more uptime availability.
The next evolutionary level was when we talked PREDICTIVE service. Predictive customer service is when we help our buyers predict when they might have problems or down time.
The fourth and final level (at least for now) is when you can talk about CONDITION-BASED MONITORING. This is when the vendor installs sensors to monitor usage or consumption without needing to involve their buyer.
Are your current service levels really helping increase your competitive advantage?
Today’s video talks about how you can measure your service (and customer loyalty) levels. If you improve your service…you can sell even more!