Sales Training Articles

Can you gain a competitive advantage by talking about the core buying value of “lowering my risk?”

Graphic showing Jim Pancero with a "Lower risk" slide over his right shoulder.

Join me as I share ideas on how you can work with your team to better understand the four core values of selling…and how to best utilize “lowing your risk” to describe why anyone would want to buy your products or services.

Can you gain a competitive advantage by talking about the core buying value of “lowering my risk?” MORE »

Generational Changes Driving Today’s Sales Process

By Rick Mullen, Maintenance Sales News Magazine Associate Editor – Originally published at http://maintenancesalesnews.com/msnNews0120.htm During a presentation at the recent ISSA Show North America 2019, in Las Vegas, NV, titled, “Winning Selling Strategies for Today’s Disruptive Sales Realities,” Sales Consultant Jim Pancero told an audience of cleaning professionals that selling has changed dramatically in recent years. “Fifty years ago, in

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Utilizing the Four Core Values of Buying

Business-to-business buyers are influenced by your overall philosophy or approach much more than they are by the “parts and pieces” details of your actual products or services. Strategic selling involves continually communicating your overall philosophy, positioning or selling approach throughout your selling process and ongoing support efforts. One of the most effective ways to increase

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11 Biggest Mistakes Sales Professionals Make in Their Presentations

A guest article by Patricia Fripp, Hall of Fame keynote speaker, executive speech coach, sales presentation skills and an on-line training expert. Like Hollywood actors, sales professionals put themselves and their companies on the line with every word, taking a risk in the hope of a favorable outcome. Just like actors, even the best, most experienced

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