You Can Always Sell More!

Increasing your competitive edge

Here’s the question you should be asking

Graphic showing Jim Pancero in an archway with the text, "Here's the question you should be asking" on the right.

Are you asking the best questions as the coach and leader of your sales team? Your effectiveness as a sales coach is based on your ability to increase their awareness, increase their view of the direction they need to go with this account, to help them prepare and understand what kind of problems they might have on their calls.

Here’s the question you should be asking MORE »

Are your sales reps selling to the only four reasons people buy?

Graphic showing Jim Pancero with an OTS box containing a slide for "The 'Four Core Value'" that lists: Lower risk, Make my life or work easier, Increase profitability / Lower total costs, and Increase competitive advantage

Are your reps using the best selling language available today to close more business? There are only four reasons why people buy when given competitive choices. Let’s use you as an example. Pick a time and something of significance you were buying. Why did you choose the vendor you chose?

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Are you still a student of selling?

Graphic showing Jim Pancero in an archway with the text, "Are you still a student of selling?" on the right.

As the coach and leader of your sales team, are you a student of selling? How aware are you of the simple steps and structures of selling that can make your people more persuasive? Your job as their coach and leader is to help them discover these critical selling skills. How much selling skills coaching have you been doing lately with your team?

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Are you coaching your reps to not give up?

Graphic showing Jim Pancero in an archway with the text, "Are you coaching your reps to not give up?" on the right.

How tenacious are your sales team members? If you gave one of your reps the name and phone number of a new sales prospect, how many attempts to contact that opportunity will your reps make before they give up? How many contacting attempts would you like your team to make before they abandon an identified sales opportunity?

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