Think any of these four ideas can help increase your team’s competitive selling advantage?
1st idea is to work with your team to improve your message of uniqueness. Toughest question in selling is a customer asking “Why, based on all the competitive options available to me, do I want to buy from you?” How persuasive are your team’s answers?
2nd is to work on account planning. Most reps are like the “HellAreWe bird.” A three-foot bird living in four-foot grass…and spending all its time asking “Where the hell are we?” Any of your team members only thinking one move ahead?
3rd is to divide your year into selling campaigns to break up the sales messaging and conversations over the year.
4th is to increase your team’s product knowledge and sales skills training. Selling has changed dramatically in just the last five to seven years. Customer time frames have shortened dramatically. Do your reps have all the selling skills needed to be effective, and successful in today’s hyper-competitive selling environments?
Think working on any of these four areas can increase the impact and success of your sales team?
Today’s video discusses the four great ways you can increase and strengthen your team’s competitive advantage and selling success…so they can sell even more!