The last sixty years of selling have been an evolving process of change and evolution of what gave you a competitive advantage. Most sales reps, without further training and coaching, stayed at the philosophy and skill level they entered selling even as markets (and competitors) continue to evolve and get stronger. How many of your senior reps’ brag about using selling styles that stopped providing any kind of edge decades ago? Are you pushing your team to master antiquated selling skills and philosophies? Join me as I review the “Last 60 years of selling” …and what you can be doing to increase their selling skills and competitive edge…so they can sell even more!
