Are your buyers remembering anything your reps shared after they leave? Most selling messages just aren’t very sticky. Sticky meaning when your rep leaves a sales call their buyer retains your messaging and value.
Most sales messages just aren’t sticky enough due to saying the same things everyone else is saying, or trying to cover way too many products or details on one call.
Covering 20 points of why you’re so great is not going to be sticky nor retained. Focus on a few key ideas that make you unique and show why you’re different (and better). Talk about the benefits they’ll receive because of what you offer.
The stickier your message – the longer it’ll be retained by your customer – the more likely that will give you a competitive edge.
Join me as we talk about immediately implementable ideas you can use…to make your team’s selling messages even stickier…so you can sell even more!