In the past, a sales rep with a strong set of existing customers could be successful reactively supporting their buyers by answering their questions and fixing any problems that arose.
But today we’re selling in a hyper-competitive environment. There’s so much more information available to buyers through Google and other search platforms. To be successful today requires salespeople to be more proactive, acting as initiators of new ideas and solutions instead of just functioning as supporters and responders.
How many of your reps go to their customers asking the same questions of “Anything you need?” “Anything coming up?” “Anything I can help with?” And “How’s the family?”
Can you help your sales team identify additional proactive efforts and solutions they can bring to their customers?
Today’s video talks about the critical need for sales professionals today to be more proactive in how they sell and support their customers…so they can sell even more!