There are three distinct levels of sales skill training you can provide your team to help increase sales and profitability.
The first level, usually for newer salespeople, is to work on attitudes. How do you handle rejection? How do you stay positive? How do you work harder so you can make a lot of money?
The second level is to strengthen your product and technical knowledge as well as skills handling a sales call. It’s learning how to ask and answer questions, how to qualify and how to close.
These skill sets are the foundation of selling but only make your team competitive. They offer little advantage even though these skills make up 95% of all sales training.
You can gain a competitive edge with the third level of training…learning how to communicate a stronger message of uniqueness and differentiation compared to your competition and learning how to think and plan more moves ahead through account planning.
What level of sales training will most benefit your team? The first level helps a team work harder. The second level helps make them competitive.
The third level is where you win business, by increasing your competitive messaging and gaining more control of your selling process.
Join me in today’s video as I offer ideas to help you lead your team to deliver a stronger competitive message…so they can sell even more!