Jim Pancero

When a customer complains, are your team members asking “What did we do?” (A “Single Enterprise” approach) or “What did they do?” (A “Siloed” approach)?

Most reps can talk about how they save a buyer money. But collapse when asked to prove on paper why paying more with you will save them money. 

Product knowledge is the first level of competitive awareness. Knowing their features and benefits compared to what you sell. 90% of all reps have strong product competitive awareness.

As a sales consultant, I evaluate a lot of sales territories and selling efforts. I’ve found the average rep has over half their territory exposed due to only having one contact.

How many of your buyers are saying “If we’re interested we’ll call you.” (and then never calls).

Today’s video talks about how your team can realign and refocus these four critical selling skills for sustained success today.

What can you do, as the leader of your team, to make sure your salespeople have all of the tools and sales aids necessary for them to maximize their persuasiveness?

Have you noticed how more buyers today tend to only see differences in competitors based on the differences in price and assume everything else is the same?

How persuasive are your delivery drivers? If your business uses delivery drivers, consider how much time they spend with your customers.

Is it time for your team to be delivering different values and benefits of continuing to do business with you?