Sales Training Articles

How high is your competitive awareness? On a scale of one to 10…with 10 being strongest…pick a number you feel most represents your current level of competitive awareness. Most experienced sales professionals identify their competitive awareness level as around a seven to nine…what’s your number? Having a comprehensive understanding of your competition and how they […]

Cold calling, or contacting prospects you have never talked to, is one of the single toughest activities any salesperson can do. It’s not that cold calling is hard, it’s just takes a lot of work to generate a little new business and involves the highest rate of selling rejection. Most salespeople hate cold calling, not