Do you know anyone who doesn’t trust salespeople? They’re afraid of being taken advantage of and not being told the truth. Do your buyers trust and believe your reps are committed to their best interests?
Three ideas to help build even more buyer trust…
First – Make sure reps have a “No Surprises” selling philosophy. If a delivery is delayed, are they immediately alerting their buyer? Are your proposals positioned so buyers never have to discover (when you’re not there) that your prices are higher than your competitors?
Second – Offer predictive support. Predictive support is not waiting for buyers to ask for help or identify a problem. The goal is to predict and identify where problems are likely to occur and then being the first to offer solutions.
Third – The best way to create a loyal buyer is to constantly be bringing them new ideas that improve their operations or profitability.
Trust has to be earned, but also proactively nurtured. Can these ideas help your team strengthen their buyer’s trust and loyalty?
Today’s video shares these three ideas to help your team build even stronger trust and loyalty with their buyers…so they can sell even more!