Are your reps really connected with their most important customers? How many of your important customers are you just “one car wreck” away from losing because your sales rep only has one real contact/connection at their account. But if that single-contact buyer is promoted, fired, or just not there anymore (and that’s your only contact) then you likely lose all account momentum and loyalty. What can you do as their sales leader to help your team understand how they can get higher, wider and deeper into all their important accounts?
