Articles for Sales Management Professionals

Graphic showing Jim Pancero in an archway with the text, "A test to help your communications be more persuasive and customer focused?" on the right.

Want a simple test to make your team’s communications more persuasive and customer focused?

How can we say we’re customer-focused if we rarely even mention our buyers and their problems in our writing?
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Graphic showing Jim Pancero with the text, "Are your customers making buying decisions without your reps?" on the right.

Are your customers making buying decisions without your reps?

Today’s video shares ideas you and your team can use right now to get better connected and talking earlier with your buyers…so you can sell even more!
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Graphic showing Jim Pancero in an archway with the text, "How positive are you as a sales leader?" on the right.

How positive are you as a sales leader?

Today’s video offers ideas to help you become more balanced, and effective with your team communications!
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Graphic showing Jim Pancero in an archway with the text, "Are your sales reps still taking advantage of Zoom?" on the right.

Are your sales reps still taking advantage of Zoom?

Today’s video talks about how continuing to take advantage of online meeting platforms like Zoom can help increase your team’s customer connectivity and outreach…so they can sell even more!
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Graphic showing Jim Pancero in an archway with the text, "How are you and your team shifting the way you sell so you gain the greatest competitive edge?" on the right.

How are you and your team shifting the way you sell so you gain the greatest competitive edge?

Today’s video shares how you can shift from this older single-contact “rifle” style of selling to today’s more competitive multiple contact “shotgun” approach to reach out and connect with your important customers…so your entire team can sell even more!
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Graphic showing Jim Pancero in an archway with the text, "Your price is too high! Time to talk “lowest total cost” over price?" on the right.

Your price is too high! Time to talk “lowest total cost” over price?

Are your reps delivering an effective message of value and uniqueness when selling against lower-priced competitors? There are three components to improving your “Why do I want to buy from you?” messaging.
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Graphic showing Jim Pancero in an archway with the text, "Are you coaching your people through the four levels of change?" on the right.

Are you coaching your people through the four levels of change?

How are you measuring your team’s success implementing and utilizing the ideas, suggestions and improvements you've been offering as their coach and leader?
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Graphic showing Jim Pancero in an archway with the text, "Could sales campaigns help increase your team's competitive edge?" on the right"

Could weekly sales campaigns help increase your competitive edge?

Too many reps, as they continue calling on their existing customers, keep asking the same old tired four questions over and over.
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Graphic showing Jim Pancero in an archway with the text, "Could your sales calls be more focused, efficient and effective?" on the right.

Could your sales calls be more focused, efficient and effective?

Being more efficient by accomplishing (and communicating) more in a shorter period of time on your calls and being more effective by delivering a stronger message of value and uniqueness. Improving these selling areas is one of the main reasons for you, as their sales manager, to be riding with your reps to observe and coach these selling efforts. 
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JIM PANCERO, CSP, CPAE
Hall of Fame Speaker & Thought Leader

2006 Robin Hill Lane, Carrollton, TX 75007
952.913.8998

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