Can your team really prove your “Higher price – lower total cost” competitive solutions?
How effective are your sales team members at defending your higher prices against your competition? The majority of experienced sales reps can talk a good story about all the ways buying a higher-priced product can save your buyer’s money. But most also collapse when their buyer demands they prove on paper why spending more with […]
Can your team really prove your “Higher price – lower total cost” competitive solutions? MORE »