How strong is your team’s competitive awareness?

Does your team have strong enough competitive awareness to effectively defend and win against your direct, and indirect, competitors? Can your team pass my test on the three levels of competitive awareness? 90% of the salespeople I’ve interviewed are only functioning with two of these three critical competitive awareness levels. How will you, as the leader of your sales team, ensure all members of your team have mastered all three levels of competitive awareness?

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