Jim Pancero

Can you be more customer-focused in your communications?

Graphic showing Jim Pancero in an archway with the text, "Can you be more customer-focused in your communications?" on the right.

A great way to increase your team’s persuasiveness is to make sure they spend more time talking about their customer than they spend talking about themselves, their company, or their products. There’s a simple test you can apply to measure your team’s communications. It’s called the “X’s & O’s” test. 

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