Sales Training Articles

Are your reps really prepared for your next big selling season?

Graphic showing Jim Pancero in an archway with the text, "Are your reps really prepared for your next big selling season?" on the right.

What are you doing to get your team ready for your next big selling season? Most companies experience some kind of seasonality. The times of year when you have accelerated sales such as selling school supplies in the late summer or toys and gifts for the holiday season.

Are your reps really prepared for your next big selling season? MORE »

Can you pass this simple communications test – to see if you’re really customer focused in your selling language?

Graphic showing Jim Pancero in an archway with the text, "Can you pass this simple communications test – to see if you’re really customer focused in your selling language?" on the right.

How many of the sales messages delivered by your team only talk about themselves, and has little to do with your buyers and their needs? Most reps only sell to one type of buyer…themselves. They’ll tell the buyers why they personally love their product (or service) and why they would want to buy it. 

Can you pass this simple communications test – to see if you’re really customer focused in your selling language? MORE »

2nd of 3 ideas to strengthen your sales team – Build stronger sales tools

Graphic showing Jim Pancero in an archway with the text, "2nd of 3 ideas to strengthen your sales team – Build stronger sales tools" on the right.

What can you be doing as the coach and leader of your team to help them build stronger tools and processes like defining the steps of a sales call, clarifying your new business selling process or your plans to grow existing customers over the next year?

2nd of 3 ideas to strengthen your sales team – Build stronger sales tools MORE »

Do your reps see buyer objections as points of rejection…or as potential selling opportunities?

Graphic showing Jim Pancero in an archway with the text, "Do your reps see buyer objections as points of rejection…or as potential selling opportunities?" on the right.

What can you, as a sales leader, do to help your team better understand how to persuasively handle objections…and to see the positives in their buyers’ complaints and concerns?

Do your reps see buyer objections as points of rejection…or as potential selling opportunities? MORE »

How many demands do you put on your customers to do business with you?

Graphic showing Jim Pancero in an archway with the text, "How many demands do you put on your customers to do business with you?" on the right.

How proactive is your team’s support of these buyers? How are you monitoring your buyer’s inventory levels? How are you reminding them when it’s time to reorder? And, if you sell equipment, how are you maintaining their equipment maintenance and service levels?

How many demands do you put on your customers to do business with you? MORE »

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