Sales Training Articles

Does your literature and packaging actually explain why I’d want to buy your products?

Graphic showing Jim Pancero in an archway with the text, "Does your literature and packaging actually explain why I'd want to buy your products" on the right.

Today’s video talks about this lack of “Why I want to buy your product?” descriptions in most product literature and packaging. After all…the more your reps talk about why a buyer wants your stuff…the more likely your team can sell even more!

Does your literature and packaging actually explain why I’d want to buy your products? MORE »

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