How persuasive is the verbiage and signage on your product packaging? Does your product packaging and marketing literature tell your buyers everything they need to know before buying (or using)?
I find most packaging and marketing literature is incomplete. The box (and marketing literature) tells you what the product box contains and what it does (or how it is supposed to be used). But most are missing a more fundamental selling point of WHY I want to use it or buy that particular product. Most packaging assumes you are already a product expert in what you are buying so they skip over the basics of WHY this product solves any of your problems and WHY this brand or model will do the best job for you.
How does your product packaging measure up? Does your packaging and marketing materials being distributed by your sales team tell the complete story? Are you telling your buyers not just the WHAT and the HOW of your products, but also the WHY? Notice the more you talk about WHY, the more you will be focusing on your buyers and the solutions you can bring them to solve their problems.
Join me as I share this challenge in packaging and marketing literature…and what you can do about it (so your team can sell even more)!