What can you learn by doing business with your competitors?

Years ago I consulted with a major bank in Cincinnati. I was so impressed with the senior leadership of the bank. They had a rule that their senior leadership had to do business with another bank. 

They wanted to make sure their executives clearly understood the competitive service challenges they were facing in their marketplace so they could decide what they needed to be doing to increase their sales and win more business.

Are you and your leadership team able to do business or conduct blind shopping studies of your competitors? It could be a great way to increase your competitive awareness as to why they’re winning business and what you need to do about it!

Today’s video discusses the benefits of blind shopping or doing business with your competitors. After all, the more you learn about your competitors the more you are likely to sell!

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