There are only four reasons you win business in a competitive market. What can you do to utilize these “Four Core Values of Buying?”
LOWER MY RISK – The number one reason buyers will choose you is when you show how and why you’re a lower risk.
MAKE MY LIFE OR WORK EASIER – Can you do a better job making their life or work easier?
INCREASE MY PROFITABILITY / LOWER MY TOTAL COSTS – How will your support and efficiencies lower their total costs?
INCREASE MY COMPETITIVE ADVANTAGE – How can picking you increase my competitive edge?
These are the only four reasons buyers choose one vendor over the competitors. What can your team do to identify and improve their selling language by incorporating these four terms into their sales messaging?
Today’s video talks about the benefits of incorporating the four core values of buying terms…so they can sell even more!