Are You Teaching the Wrong Steps of a Sales Call?

What steps of a sales call do you use/teach/coach with your sales team? Reps with strong understanding and control of their steps of a sales call are more persuasive and consistent selling professionals. But most teach the wrong steps to their team…steps originally defined and developed by the Ford Motor Car company in the 1920’s for their new dealer network to sell Model T cars. Still a great process today if your selling in a more retail single-call event selling environment.

But if your sales take multiple-call selling through a complex process, then you might be missing a step in your teams selling. Join me as I discuss the significant difference between the steps of a sales call when applied to the multiple-call selling environment compared to the retail single-call sale. Let’s continue the conversation…Love to hear the steps you teach and coach with your team!