Is your sales team taking full advantage of their competitive selling opportunities by asking your satisfied customers for testimonials? Asking for testimonials seems to have lost the attention of most sales reps today. But testimonials have also proven to have a positive impact on your selling efforts. Think your team could be asking for more testimonials, especially from their best customers?
In the old days receiving a testimonial would mean the customer providing you with a typed paragraph of how great you are. Their paragraph might even wind up in one of your brochures or on your website. But today, you and your team have an even more powerful way to showcase your best customers…and that’s by using video.
This is really simple. You ask your best customers if they would record a brief video on their phone of what it’s like working with you and your company. Videos have become so easy and common with our cell phones today that asking them to record a video is not a big ask of your buyers.
Join me as I share ideas of how you can ask your customers to help your team’s selling efforts…and even get them on video so you can sell even more!