How much of your team’s selling efforts are concentrating on going after markets and solutions where your competitors are already firmly entrenched? Gaining a competitive advantage is usually based on you proving both value and uniqueness. How are you different in your branding, product application focus and sales messaging?
A great book that’s been out several years might be able to provide you with some of these answers. Titled “Blue Ocean Strategy” (by Renée Mauborgne and W. Chan Kim – 2004), this book discusses the importance of differentiation and uniqueness as the foundation of long-term business success. Their basic premise is how you can get out of the harbor where you and all your competitors keep banging into each other, and instead, get out into the open blue waters where no one else is around.
How can you define your market focus, selling philosophy and brand to give you the differentiation and uniqueness that can redefine your position in the market…and significantly increase your profitability and success?
Join me as I share a few of the great ideas from this proven best seller… “Blue Ocean Strategy.” It might even help your team sell even more!