Are your sales reps using the proper sales brochures to help maximize their selling efforts? Are you making the same sales literature mistakes most are by continuing to utilize sales literature that might actually be slowing down their selling efforts?
There are two kinds of brochures your team can be using…”Stand-Alone” or “Leave Behind.”
The main goal of a “LEAVE BEHIND” BROCHURE is to tell a complete story since it is meant to be left after a sales call or sent as promotional literature. Lots of copy around photos works best so it tells your complete story without a sales rep needing to explain.
The main goal of a “STAND-ALONE” BROCHURE is to assist the sales rep in their message delivery in front of a buyer. Lots of photos with little copy works best for a “Stand-Alone” piece since it is meant to be a sales-aid used by the rep to help explain their message and not to be given to a buyer.
Makes sense to provide your reps with both kinds of literature, doesn’t it? But if you evaluate your current literature I bet you’re only using “Leave Behind” pieces as sales aids for your team.
Think a “Stand-Alone” brochure could help enhance the persuasiveness of your rep’s presentations? Join me as I explain these two major types of sales literature and how you can increase your team’s overall selling success by utilizing both…so you can sell even more!