Sales Training Articles

Could utilizing “Feel – Felt – Found” objection handling technique help your reps sell even more?

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Some of the best selling ideas are also sometimes some of the oldest. A great example of great selling ideas that still work is the “feel-felt-found” method of selling. The idea of “feel-felt-found” is to persuasively handle objections while still showing empathy and understanding for their buyer’s challenges. 

Could utilizing “Feel – Felt – Found” objection handling technique help your reps sell even more? MORE »

Are your reps just pushing products or are they bringing total customer solutions your buyers?

Graphic showing Jim Pancero in an archway with the text, "Are your reps just pushing products or are they bringing total customer solutions your buyers?" on the right.

How many of your reps only approach their customers selling just one new product or solution at a time? Selling single-product solutions reduces your ability to communicate your support, service uniqueness, and value you offer your buyers. 

Are your reps just pushing products or are they bringing total customer solutions your buyers? MORE »

Do all of your employees understand and realize they’re in sales?

Graphic showing Jim Pancero in an archway with the text, "Do all of your employees understand and realize they're in sales?" on the right.

Every employee of your company who interacts with a customer in any way, whether they realize it or not, is in sales. They’re in a sales position because they have a chance to impact your brand, impact your customer loyalty and impact your company’s reputation by what they do or say.

Do all of your employees understand and realize they’re in sales? MORE »

Do your reps really understand how your buyers measure success?

Graphic showing Jim Pancero in an archway with the text, "Do your reps really understand how your buyers measure success?" on the right.

Most salespeople believe they know their customers. They feel they know their buyer’s motivations and what they want from their suppliers. The problem for most though is these assumptions or biases by the salespeople (or their company) are not necessarily the reality of where their customer are or what they are wanting.

Do your reps really understand how your buyers measure success? MORE »

Can you gain a competitive edge by talking about helping your buyers gain a competitive advantage?”

Graphic showing Jim Pancero in an archway with the text, "Can you gain a competitive edge by talking more about 'lowering risk?'" on the right.

Join me as I talk about how you and your team can be sharing more about how you can improve your buyer’s business by helping improve their competitive advantage. It just might help you sell even more!

Can you gain a competitive edge by talking about helping your buyers gain a competitive advantage?” MORE »

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