Articles for Sales Management Professionals

Graphic showing Jim Pancero in an archway with the text, "How effective are your reps at handling objections from their buyers?" on the right.

How effective are your reps at handling objections from their buyers?

How much coaching and training have you invested lately in how to best handle the most common objections being heard by your team?
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Graphic showing Jim Pancero in an archway with the text, "Do your reps really understand how your buyers measure success?" on the right.

Do your reps really understand how your buyers measure success?

Salespeople assume they have all of these answers. But, sometimes just asking your customers these questions can show your interest and intent to be of more help. 
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Graphic showing Jim Pancero in an archway with the text, "Could this idea help your new-hires better understand everyone’s roles in your company?" on the right.

Could this idea help your new-hires better understand everyone’s roles in your company?

Join me as I share how you can give your people more insight when they join your company and the importance each player plays in impacting the profitability and success of your business. I bet if you did that you might even sell more!
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Graphic showing Jim Pancero in an archway with the text, "Can you gain a competitive edge by talking about lowering risk?'” on the right.

Can your team gain a competitive advantage by talking about the core buying value of “helping me gain a competitive advantage?”

We don't just have to worry about what we sell and why a customer wants to buy, we need to be talking more about the benefits of them buying from you…and all the increased benefits you can provide. 
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Graphic showing Jim Pancero in an archway with the text, "Can you gain a competitive edge by talking more about how you can help increase your buyer’s profitability?" on the right.

Can you gain a competitive edge by talking more about how you can help increase your buyer’s profitability?

We need to take the longer-term view to gain a competitive advantage and to protect you from your lower-priced competitors.
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Graphic showing Jim Pancero in an archway with the text, "Can your team gain a competitive edge by talking more about making your buyer’s life easier?" on the right.

Can your team gain a competitive edge by talking more about making your buyer’s life easier

Could your salespeople sell more, and even increase their competitive advantage by talking more about how they can help make their buyer’s life easier?
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Graphic showing Jim Pancero in an archway with the text, "Do your reps know the four steps to persuasively handling any objection?" on the right.

Do your reps know the four steps to persuasively handling any objection?

Join me as I share how your reps can improve their ability to persuasively respond to buyer objections by following these four simple steps…to help you sell even more!
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Graphic showing Jim Pancero in an archway with the text, "Can your team gain a competitive advantage by talking about the core buying value of “lowering my risk?”" on the right.

Can your team gain a competitive advantage by talking about the core buying value of “lowering my risk?”

Join me as I share ideas on how you can work with your team to better understand the four core values of selling…and how to best utilize “lowing your risk” to describe why anyone would want to buy your products or services.
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Graphic showing Jim Pancero in an archway with the text, "Do your people see you more as a Sergeant Major or as a General?" on the right.

Do your people see you more as a Sergeant Major or as a General?

We need to be careful we don’t micro-manage our people and take over their job. We need to play our position. And the best position for a sales manager is that of a General. You’re there, you’re in the thick of it, but you’re not fighting. You’re looking for opportunities to help improve things
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JIM PANCERO, CSP, CPAE
Hall of Fame Speaker & Thought Leader

2006 Robin Hill Lane, Carrollton, TX 75007
952.913.8998

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