You Can Always Sell More!

Increasing your competitive edge

What needs to change for you to double your sales?

Graphic showing Jim Pancero in an archway with the text, "What needs to change for you to double your sales?" on the right.

When I ask this question in my sales training programs, I tend to get blank stares from most attendees. They have this look of “It’s evident you don’t understand my business or industry or you’d see it’s not possible to double our sales.” I believe this attitude comes from them only thinking about what can happen within any given year.

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Here’s the question you should be asking

Graphic showing Jim Pancero in an archway with the text, "Here's the question you should be asking" on the right.

Are you asking the best questions as the coach and leader of your sales team? Your effectiveness as a sales coach is based on your ability to increase their awareness, increase their view of the direction they need to go with this account, to help them prepare and understand what kind of problems they might have on their calls.

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Are your sales reps selling to the only four reasons people buy?

Graphic showing Jim Pancero with an OTS box containing a slide for "The 'Four Core Value'" that lists: Lower risk, Make my life or work easier, Increase profitability / Lower total costs, and Increase competitive advantage

Are your reps using the best selling language available today to close more business? There are only four reasons why people buy when given competitive choices. Let’s use you as an example. Pick a time and something of significance you were buying. Why did you choose the vendor you chose?

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Are you still a student of selling?

Graphic showing Jim Pancero in an archway with the text, "Are you still a student of selling?" on the right.

As the coach and leader of your sales team, are you a student of selling? How aware are you of the simple steps and structures of selling that can make your people more persuasive? Your job as their coach and leader is to help them discover these critical selling skills. How much selling skills coaching have you been doing lately with your team?

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