Sales Management Articles

Who was the first to publish the steps of a sales call?

Graphic showing Jim Pancero in an archway with the text, "Who was the first to publish the steps of a sales call?" to the right.

As the leader of your sales team, what are you doing to make sure your team truly understands and utilizes the more modern version of 1st lowering resistance, 2nd asking questions, 3rd presenting, 4th closing and then 5th and finally agreeing and setting up your next contact?

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