You Can Always Sell More!

Increasing your competitive edge

Could the “Match Test” exercise help your team deliver a stronger message of value and uniqueness to your customers?

Graphic showing Jim Pancero standing in an archway with the text, "Can your reps deliver their message of uniqueness before burning their fingers?" on the right.

There was an old sales training exercise used for years called the “Match Test. The test involved a sales rep lighting a match and then, before they burned their fingers, having to deliver their complete message of uniqueness of why a buyer would want to buy from them.

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