Posts Tagged ‘Jim Pancero’
AISC Testimonial
“I’ve known Jim for over twelve years and the American Institute of Steel Construction has been using Jim for almost 20 years for a variety of different things. From educating our membership on sales skills, business development, early involvement, also presentation training. And the most value that I’ve seen, particularly for our staff at AISC,…
Read MoreAre You Selling to Their FUD Factor?
“FUD Factor” is an old selling term that stands for Fear, Uncertainty, and Doubt. The idea as a sales person is to focus on a buyer’s fears, uncertainty and doubts in trying something new or in taking no action or in doing business with your competitors. A foundation of all buying is the opposite balance,…
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