1st of 3 ideas to strengthen your sales team in 2024 – Strengthen your coaching skills

As we end 2023 I offer you three video suggestions to help strengthen your team’s success in 2024.

The first idea is to make sure you, as a sales coach and leader, are actually spending time coaching. Too many sales managers only focus on their rep’s transactions and what they’ve sold. How much time are you going to spend in 2024 riding with your reps and coaching them to improve their selling process skills and messaging?

In the old days, we just turned reps loose and talked to them every few months. As long as they were selling we were happy.

Business is too complex today to just leave reps alone. Your team has too few opportunities to sell so we need to make sure they’re successful every time they do get in front of a buyer.

What can you be doing this coming year to become a more active and persuasive coach and leader of your team…coaching on how they sell, not just what they’ve sold?

Today’s video offers this first of three ideas to help your team maximize their selling success in 2024…so they can sell even more!

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