You Can Always Sell More!

What can you do to help your team understand and direct their selling efforts to include all expected to have influence on the decision to buy from you? 

Ever hear of the selling concept called “Second Step Selling?” Step one is satisfying your buyer’s needs so, Step two, they’ll satisfy your needs by giving you their business.

Have you noticed most sales reps today do not think or plan enough moves ahead? Most don’t even know until the Fall what they still need to do to achieve their annual quota.

It used to be how often you contacted a buyer was defined by their sales volumes. But today things are more complex. One of the best things you can do is to just ask customers how often they want you calling and bringing new ideas.

Are you and your leadership team able to do business or conduct blind shopping studies of your competitors? It could be a great way to increase your competitive awareness as to why they’re winning business and what you need to do about it!

Though cell phone video capabilities have existed for years, most salespeople are not taking advantage of this technology. The goal is to use your cell phone to capture more images of your products being utilized and satisfied customers talking about why they like doing business with you.

There’s an old 1950’s selling concept called “WIIFM’s.” It was a simple acronym that stands for “What’s in it for me?”

How many of your reps follow a “Ready – Fire – Aim” selling philosophy? Most are so action oriented they only think one selling move ahead.

Effective questioning skills are the foundation of all persuasive communications. There are three questioning structures your team needs to be utilizing:

How much time do now spend fighting fires and fixing problems compared to actually coaching…and leading your team? Will you be able to spend more time this year being more of a coach conducting account planning and strategizing with your salespeople?