Are your reps still using the lessons of ‘The Challenger Sale?’
Ever read the book “The Challenger Sale” by Matthew Dixon and Brent Adamson? It was one of the hottest sales books twelve or thirteen years ago that had a big impact on a lot of sales teams.
The authors did research on the best personality styles for a sales rep to have to be successful and win the most business.
Are your reps still using the lessons of ‘The Challenger Sale?’ MORE »