Most salespeople assume they know their customers. But how much of their awareness is based on what buyers wanted years ago?
The best way to stay competitive today is by continuously adjusting to our buyer’s current challenges and opportunities. When was the last time you interviewed your buyers to learn what they really value?
Consider asking your best customers to allow you to conduct a half-day of research. Explain this is not a selling day, but time to make sure they’re getting full value for what they’re already buying and to see if there are ways you can improve their support.
The only way to stay competitive today is to make sure you truly understand your buyer’s wants, needs and values. What can you be doing to better understand your customers?
Join in while we talk about how you can increase your competitive edge through stronger buyer awareness…so you can sell even more!